Here’s A Sneak Peak Of The First-Ever AMI Paris Boutique In Manila

After 13 years since the founding of AMI Paris, established by the creative director Alexandre Mattiusi, AMI Paris has reached yet again a significant milestone by expanding into Manila’s fashion scene. Known for its timeless and versatile wardrobe for both men and women, AMI has built an image for blending classic elegance with modern sensibilities. 

The Manila store's concept combines the brand's Parisian spirit with its timeless elegant design. The store features bright lighting that brings freshness to the space with AMI’s signature black and white stripes on the half-shaped sofa counterpointing the parquet’s tone-on-tone striped natural wood that reflects the shape of sun rays.

Currently, AMI offers its core menswear, womenswear, and accessories, all curated to capture the essence of Parisian nightlife. The collection spans a spectrum from the daytime to the vibrant energy of the early morning. Upon entering the store, visitors are immediately drawn to the clay and navy blue pieces that evoke the noise of the city by day. As the experience goes deeper, a gradual shift in mood and color becomes apparent in the 5 am nightlife pieces wherein the colors are more muted yet still exude the “going out” spirit. 

Looking ahead, AMI is set to release their Fall-Winter 2024 collection this upcoming ‘-ber’ months season. 

AMI Paris is now open at 8 Rockwell Dr, Makati, Metro Manila.

Article by Syra Victoria G. Garcia