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These Are the Hottest Brands of the Season—From Miu Miu to The Row

With Miu Miu back at the top and The Row at the billion-dollar mark, here are the most coveted brands and products of the season.

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Metro.Style Team

<p>After a whirlwind fashion month across the world’s most fashionable cities, the smoke has finally cleared, revealing the season’s hottest brands. Following a formula that considers meticulously gathered global shopping statistics and internet data, <strong>Lyst </strong>has released its Index for the third quarter of 2024 featuring fashion’s top brands of the moment.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/afd7a8c9-2bb4-409b-bdb5-2914b3ba11d4_1-miu miu.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">Miu Miu takes the lead as the hottest brand of the 3rd quarter. Photo courtesy of Miu Miu. </span></span></span></div><p>Reclaiming its spot from Loewe as the number one brand of the third quarter is <strong>Miu Miu</strong>. After a Spring-Summer show that made waves with its sporty-meets-industrial looks and an appearance from Willem Dafoe on the runway, the Miuccia Prada-established brand saw a 30% rise in searches. Thanks to various campaign efforts such as The Miu Miu Affaire short film debut in Venice, the rise of the Arcadie Bag as the fourth hottest product of the season, and an increased presence in Asia with the Miu Miu Balmoral pop-ups, the Italian label is back on the spotlight, solidifying its relevance as Gen Z’s emblem of youthful, girlhood dressing. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/fcc052ce-0841-4a8e-9209-75a321fcc384_2-alaia.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">Alaïa saw a spike in demand as the 5th top brand of Q3. Photo courtesy of Alaïa.</span></span></span></div><p>The real standout of the season, however, is <strong>Alaïa</strong>—boasting a 51% increase in demand, making its way up to the fifth spot on the index. From its Guggenheim show in New York City, the Parisian label has defined the season with its modernly sculptural collection from the direction of Pieter Mulier. Housing the top product of the third quarter, the brand’s Fishnet Ballet Flats have become the new “It&#x27; shoe, further amplifying the demand for Alaïa.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/2368b766-e0f3-4aad-89b2-81dc46a37722_3-the row.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">Billion-dollar brand The Row jumps to the 9th place on the Index. Photo courtesy of The Row.</span></span></span></div><p>Another remarkable feat on Lyst’s index belongs to <strong>The Row</strong>: now a billion-dollar brand, the minimalist luxury label has jumped over twelve spots on the list. At ninth place, the Mary Kate and Ashley Olsen-owned brand has gained prolifically in valuation following an acquisition of stakes from the families behind Chanel (the Wertheimer brothers) and L’Oreal (heiress Françoise Bettencourt Meyers). Though the brand’s image is kept on the down-low, The Row continues to be on the rise as a figure of exclusivity and the fascination of the “quiet luxury” appeal.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/c5077e48-ff1e-4c68-a217-3a9992de5306_4-chloe.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">New entrant Chloé culminates the list at 20th place. Photo courtesy of Chloé.</span></span></span></div><p><a href="https://www.google.com/url?q=https://www.lyst.com/the-lyst-index/2024/q3/&amp;sa=D&amp;source=docs&amp;ust=1730089882179864&amp;usg=AOvVaw0qV3flMnZvtIPWx-hI3d3T" target="_blank"></a>Another remarkable note from the list is the four new brands that Lyst has welcomed to its index. At fourteenth place is <strong>Ralph Lauren</strong>, whose presence at various sports events, such as the Olympics and Wimbledon, has driven its product engagement to a 151% increase. New entrant <strong>TOTEME</strong> made its way to the sixteenth spot on the index, magnifying its status as a symbol of modern Swedish fashion after also taking up the fifth spot on the “hottest products” list with its Country Jacket. <strong>Victoria Beckham</strong> has also found its way to the top, as it was marked nineteenth on the list thanks to a growing demand for the brand’s staples ranging from denim, trench coats, and dresses. At number twenty, it is no surprise that <strong>Chloé</strong> has also made the cut as one of the season’s hottest brands. A first-timer, the French label has boomed in the past year following a rebranding from creative director Chemena Kamali.</p><div><br/></div><div><em>Article Written by Mavi Sulangi</em></div><div><br/></div><p>View the full Lyst Index Q3 <a href="https://www.google.com/url?q=https://www.lyst.com/the-lyst-index/2024/q3/&amp;sa=D&amp;source=docs&amp;ust=1730089882179864&amp;usg=AOvVaw0qV3flMnZvtIPWx-hI3d3T" target="_blank">here</a>.</p><div><br/></div>