The Rise Of Bag Charms As Seen On S/S '25 Shows

If your bag doesn’t jingle and jangle when you walk then you’re completely missing out. This season, the It bag isn’t just about the bag itself, but how you adorn it. Versace and Fendi gave everyone’s latest obsession their stamp of approval as they provide their own take on adorning handbags with loads and loads of bag charms.

For Fendi’s centennial anniversary collection, Kim Jones sent legions of Baguettes in different sizes on the runway. Each Baguette is adorned with playful keychains, tassels, and pouches that contain sweet treats. 

Over at Versace, models exhibited iconic behavior whilst carrying their Versace Tag Bowling Shoulder Bags adorned with plushies, bag gems, and even a travel size of Versace’s best-selling Bright Crystal fragrance. 

These bags literally made noise during Milan Fashion Week. The art of personalization is becoming more valued than ever! This trend is truly about the culmination of YOU as a wearer. What does your bag—and its many charms—say about you?